Getting ready to send out an email campaign on behalf of your nonprofit?
If there’s one task that unites most departments, it’s the email campaign. Volunteer managers, fundraisers, program & comms staff all need to email our respective constituents. Even the ops/ tech staff don’t get a break: they’re often the ones getting those lists together for us!
But more on that later.
The point is, whether this is your first campaign or your fiftieth, this doesn’t have to be chaos. A good process never hurt nobody, and you’ll definitely need one to execute something this important.
There’s a method to this particular nonprofit madness. Let’s talk email.
Events are the double-edged sword of the nonprofit world.
On the one hand, they bring people into the fold of your org’s work. I’ve seen a student move a room of 500 people by sharing his classroom experience. I have BAWLED listening to an ED talk about kids using karate to cope with cancer. There’s no denying that events are a great engagement mechanism.
Have you ever been asked to build, or modify, a flyer during your nonprofit career? Whether you’ve worked in program services, volunteer management or development, I’m guessing the answer is yes. It’s certainly happened to me more than a few times!
If you’re Illustrator savvy, this isn’t a big ask. But if not, you’ve probably wondered ‘where do I begin? And WHY can’t we just contract this out to someone else for crying out loud?’ Continue reading →