What is Pardot? An intro + considerations for nonprofits

I love the Salesforce platform, gang. Even when I’m laying out all the reasons why orgs may want to pass on it!

But today, I want to talk about another Salesforce tool that’s more on the marketing side. Let’s talk Pardot.

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Buying lists? Here’s why your org can’t just email everyone on it.

Is your org in a tough spot right now?

I get it. You needed to start reaching more supporters yesterday. The urgency is there, but the well of prospects might not be looking so full from where you’re standing.

Companies understand this. That’s why buying lists is a thing.

But heed this advice before you pull out the credit card! If your only strategy is to blast emails to everyone on that list, then your org is unlikely to see a great return on the investment.

In fact, quite the opposite! Your org could do some real damage to your email reach.

Continue reading “Buying lists? Here’s why your org can’t just email everyone on it.”

How to Organize an Email Marketing Campaign in Asana

The project management tool your org needs to know.

Somebody get me an Asana mug, because I’m going through a phase.

For those who don’t know, Asana is an online project management tool. The free version (which I use for most of my work & blog projects) has great features for tracking tasks, deadlines and assignees.

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How to Organize Your Marketing Ops for a Successful Giving Tuesday

A checklist, for that one aspect of Giving Tuesday that doesn’t get discussed enough.

Hello! Consider this your friendly reminder that Giving Tuesday is only 7 weeks away.

Some orgs prep for this day months in advance. So if your org defied the odds of 2020 and already has a complete plan, I tip my hat to you.

Credit: Giphy

But if that’s not your org, don’t worry. That’s why we’re talking about this now. 

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How Can Nonprofit Data Admins Best Serve Their Orgs?

The coronavirus is hitting our sector hard. And as a Salesforce Admin, I’m thinking about what we data/tech peeps can do to best serve our orgs right now.

Everyone’s in rapid response mode right now.

Nonprofits are scrambling to keep their programs running. On a personal level, many of us are bracing for what’s to come with this pandemic. So it’s really no surprise that the org database is the last thing on anyone’s mind…except for us.

By “us”, I mean anyone who leads on data or systems thinking for a nonprofit: database coordinators, Salesforce admins, accidental admins, data managers, and the lot.

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11 Fantastic Resources to Help You Get A Handle on Pardot

If you’re new to Pardot or need to get up to speed on what the two of you can do together – here are 9 fantastic resources for getting started.

Okay gang! If your nonprofit has been using Pardot for a while, or just getting started, or maybe even considering it for your org….let’s talk resources.

Pardot (par-DOT) is an email platform by Salesforce geared towards B2B organizations. While that may not sound like your nonprofit, Pardot tends to be the more common Salesforce email platform among our sector.

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