Buying lists? Here’s why your org can’t just email everyone on it.

Is your org in a tough spot right now?

I get it. You needed to start reaching more supporters yesterday. The urgency is there, but the well of prospects might not be looking so full from where you’re standing.

Companies understand this. That’s why buying lists is a thing.

But heed this advice before you pull out the credit card! If your only strategy is to blast emails to everyone on that list, then your org is unlikely to see a great return on the investment.

In fact, quite the opposite! Your org could do some real damage to your email reach.

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8 Kinds of Nonprofit “CRM” Databases for Managing Constituents

To those shopping for your org’s next CRM: how’s that process treating you? 

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How to Organize an Email Marketing Campaign in Asana

The project management tool your org needs to know.

Somebody get me an Asana mug, because I’m going through a phase.

For those who don’t know, Asana is an online project management tool. The free version (which I use for most of my work & blog projects) has great features for tracking tasks, deadlines and assignees.

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11 Fantastic Resources to Help You Get A Handle on Pardot

If you’re new to Pardot or need to get up to speed on what the two of you can do together – here are 9 fantastic resources for getting started.

Okay gang! If your nonprofit has been using Pardot for a while, or just getting started, or maybe even considering it for your org….let’s talk resources.

Pardot (par-DOT) is an email platform by Salesforce geared towards B2B organizations. While that may not sound like your nonprofit, Pardot tends to be the more common Salesforce email platform among our sector.

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