Fundraising & data peeps! This is where our worlds collide.
Your fundraiser is one of the most pivotal events of the year. Yes it’s an experience, a way to bring supporters in and tell the story of why we do this work.
But that doesn’t mean it isn’t stressful AF. Plus, we’ve got those deliverables to worry about.
What I love about fundraisers is how the back-end stuff often tells its own story. There are valuable lessons for us all – fundraisers, EDs, marketing & data wizards – on what drives supporters & how best to make these events replicable. We just need the right metrics.
Events are the double-edged sword of the nonprofit world.
On the one hand, they bring people into the fold of your org’s work. I’ve seen a student move a room of 500 people by sharing his classroom experience. I have BAWLED listening to an ED talk about kids using karate to cope with cancer. There’s no denying that events are a great engagement mechanism.