Buying lists? Here’s why your org can’t just email everyone on it.

Is your org in a tough spot right now?

I get it. You needed to start reaching more supporters yesterday. The urgency is there, but the well of prospects might not be looking so full from where you’re standing.

Companies understand this. That’s why buying lists is a thing.

But heed this advice before you pull out the credit card! If your only strategy is to blast emails to everyone on that list, then your org is unlikely to see a great return on the investment.

In fact, quite the opposite! Your org could do some real damage to your email reach.

Continue reading “Buying lists? Here’s why your org can’t just email everyone on it.”

How to Organize an Email Marketing Campaign in Asana

The project management tool your org needs to know.

Somebody get me an Asana mug, because I’m going through a phase.

For those who don’t know, Asana is an online project management tool. The free version (which I use for most of my work & blog projects) has great features for tracking tasks, deadlines and assignees.

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How to Coordinate Your Nonprofit’s Next Big Email Campaign

A framework for getting all those moving pieces in order.

Okay gang! Who’s getting ready to send an email on behalf of their org?

CreditL Giphy

If there’s one project that unifies (or divides) departments most, it’s the email campaign. Volunteer managers, fundraisers, & program staff all have constituents to engage.

Even the ops staff don’t get a break here. They’re often the ones pulling those lists!

But whether this is your first campaign or your fiftieth, it doesn’t have to be chaos.  A good process never hurt nobody, and you’ll definitely need one to execute something this important.

There’s a method to this particular nonprofit madness. Let’s talk email.

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